Rising Trend: Why Footballers Like Mbappé Are Investing in Football Clubs?

Brice Petersen

At just 25, Kylian Mbappé is making waves not only on the field but also in the boardroom. The Real Madrid star is set to become the majority owner of Stade Malherbe de Caen, a French second division club.

This move marks him as one of the youngest active players to own a professional European football club, a testament to his ambition and vision beyond his playing career.

Mbappé’s decision to invest around €15 million to acquire 80% of Caen’s shares isn’t just a financial venture. It’s a nod to his personal history, as he once had trials with the club during his youth.

By taking this step, Mbappé aims to leverage his experience and influence to elevate Caen’s standing in French football, while also securing a legacy that extends beyond his on-pitch achievements.

This strategic move underscores a growing trend of athletes expanding their influence into club ownership.

Mbappe acquires 80% stake in French Ligue 2 club

Kylian Mbappé, the Real Madrid star forward, has made headlines by purchasing an 80% stake in the French Ligue 2 club Stade Malherbe de Caen. At 25 years old, he becomes one of Europe’s youngest professional football club owners.

This €15 million investment not only marks a significant step in his off-field career but also reflects a longstanding personal connection with the club.

In 2014, when Mbappé was just 13, he nearly joined Caen before opting for Monaco. This acquisition represents a strategic move as he plans to elevate Caen’s status within French football while establishing a lasting legacy.

The club finished sixth in the last season and is poised for growth under Mbappé’s leadership. He’ll work alongside Pierre-Antoine Capton, who retains a 20% stake in the club, ensuring continuity and collaborative governance.

By appointing trusted individuals to management roles, including Ziad Hammoud, Mbappé sets the groundwork for operational success.

Mbappe completes full circle with club ownership

Kylian Mbappé’s acquisition of a majority stake in Stade Malherbe de Caen marks a significant return to a place of personal significance.

At the age of 13, he nearly joined Caen, building a long-standing connection with the club. This decision represents a full-circle moment in his journey from aspiring young talent to influential club owner.

By leveraging his investment fund, Coalition Capital, Mbappé becomes a key figure in European football club ownership, demonstrating a strategic move to expand his influence beyond the field.

Taking 80% ownership of a club he once considered joining symbolizes more than business acumen; it indicates a sincere investment in Caen’s future.

The club’s potential development aligns with Mbappé’s aspirations to drive growth and success within the sport. Alongside having Pierre-Antoine Capton as a stable partner, he ensures strategic continuity, which is essential for positive transformation in Caen’s standing within Ligue 2 and beyond.

Appointing trusted allies like Ziad Hammoud highlights his commitment to structured management and long-term success.

This venture not only enhances Mbappé’s legacy but also cements his role as a pioneer among active players taking on significant ownership stakes. By revisiting his past connection with Caen through this high-stakes investment, he sets a precedent for athlete-led ownership in football.

Which players can invest in football clubs

Certain players can take the plunge into football club ownership due to their financial success and influence within the sport. Throughout their careers, many top-level footballers have secured substantial earnings through salaries, endorsements, and sponsorships.

For example, David Beckham, Zlatan Ibrahimovic, and Ronaldo have become notable investors in this domain. They leverage their industry insights and networks to propel club growth.

Active and retired footballers possessing significant capital provide them with entry points into these lucrative ventures. Current investment interest spans beyond just financial returns.

It offers a blend of passion for the game and strategic business positioning in the sports entertainment industry.

Players like Kylian Mbappé, who invested significantly in Stade Malherbe de Caen, exemplify the paradigm shift towards athlete-led ownership.

Footballers involved in ownership can impact governance, fan engagement, and club strategy. Their personal brand can enhance a club’s visibility and profitability.

This emerging trend transforms clubs into strategic assets within diversified investment portfolios, moving away from traditional post-retirement investments of previous generations.

Why invest in this seemingly unprofitable sector

Footballers like Kylian Mbappé often invest in clubs despite financial challenges, driven by more than profit motives.

Many clubs, including ones with financial deficits, attract players interested in influencing the sport’s future beyond their playing days.

Players envision successful careers as club executives or directors, pivoting from the typical coach pathway. This strategic positioning allows them to leverage their deep knowledge of the game to drive the club’s growth and development.

Furthermore, these acquisitions redefine athletes’ roles in football. By transitioning to influential stakeholders, they can directly impact club operations and strategic direction, aligning with personal and professional goals.

This shift not only enhances their post-retirement career prospects but also creates pathways for meaningful contributions to the sport they love. For instance, Mbappé’s investment in SM Caen supports its long-term development, aligns with his personal history, and strengthens his legacy within French football.

At 25, why is Mbappé already preparing for his future

Kylian Mbappé’s investment in Stade Malherbe de Caen reflects a forward-thinking approach uncommon for his age. While most players wait until retirement to enter club ownership, Mbappé’s actions reveal a calculated strategy to diversify his influence in football early in his career.

His business acumen is evident through existing ventures such as multiple real estate companies and KEWJF, which generated €12.1 million in revenue in 2021.

As he progresses in his playing career, establishing a foothold in club ownership provides him with leverage in the sport beyond being a player.

By investing now, he benefits from his deep understanding of football dynamics, which serves as an asset in managing club operations effectively.

His early entry into this role exemplifies preparation for a seamless transition into sports management, highlighting his readiness to shape the club’s trajectory actively.

Mbappé’s initiative to acquire SM Caen suggests a vision to integrate his knowledge and reputation, attracting talent and sponsors.

This proactive move ensures he remains a pivotal figure in football even after his career on the field ends.

Through this strategic positioning, he demonstrates a commitment to a legacy that extends beyond personal achievement, contributing substantively to the sport’s development and future.

Why choose SM Caen

SM Caen presents an appealing investment opportunity for Kylian Mbappé due to its potential and strategic location. Situated not far from Paris, Caen offers a proximity advantage, connecting it to a major metropolitan area while maintaining a unique local following.

This loyal fan base, combined with a great stadium, forms a solid foundation for growth and engagement.

With Pierre-Antoine Capton leading the supervisory board, continuity in governance is ensured. Holding 20% capital in the club, Capton complements Mbappé’s majority ownership, facilitating a stable transition and operational synergy.

In this environment, the appointment of Ziad Hammoud, an experienced executive, as expected club president strengthens management and aligns with Mbappé’s vision of success.

Investing in SM Caen allows Mbappé to explore a shorter-term strategy to improve the club’s financial standing, with aims of promotion to Ligue 1.

This strategy mirrors previous successful ventures, like Colony Capital’s profitable ownership of PSG. Such potential for financial growth and elevating Caen’s status in French football presents a dual benefit, offering both business profitability and sports legacy.

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Brice Petersen

As a former player turned coach, my enthusiasm, structure, creativity, and appetite for success drive me to excel. I prioritize excellent communication and management skills, engaging with players of all ages and abilities to build their confidence and empower them both on and off the field. I aim to develop well-rounded individuals and adapt to football's evolving nature. Passionate about continuous learning and problem-solving, I believe every day offers valuable lessons to enhance the game and its players.

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